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At Winns, our name represents more than just success—it reflects the spirit of achieving meaningful progress, whether it’s a small victory or a transformative leap. The concept of “wins” underscores our commitment to celebrating every milestone on the journey to growth and impact.
The name also holds personal significance. It was inspired by the Four Winns boat owned by our founder, James Fitzpatrick, and his lovely wife, Juanita. Just as their boat symbolises adventure, connection, and navigating uncharted waters, Winns consultancy embodies the same ethos—guiding associations through challenges to discover new horizons of success.

James Fitzpatrick is a seasoned association leader with a proven track record of driving organisational success. As an executive for the Association of the Year, James gained invaluable experience in creating strategic growth, fostering workplace excellence, and building meaningful member engagement.
With a career spanning decades, James has worked across diverse sectors, delivering solutions that empower associations to adapt and thrive. His expertise includes:
Beyond his professional accomplishments, James is passionate about making a difference in the association space. His collaborative approach and genuine care for each client’s mission make him a trusted partner for organisations looking to achieve their goals.
When not working, James enjoys spending time on the water with his wife, Juanita, aboard their beloved Four Winns boat, a vessel that continues to inspire his adventurous and forward-thinking outlook.
At Winns, we’re more than consultants—we’re your partners in creating lasting impact. With a focus on delivering tailored solutions and a deep understanding of the association sector, we are dedicated to helping you achieve your next “win.”
Let’s start your journey to success today.
to learn more about how we can work together.
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